Alex Hofmann

Alex Hofmann

President North America, musical.ly

Alex is President of musical.ly Americas, the world’s fastest growing entertainment social network. He joined the company shortly after its launch in 2014, when co-founder Alex Zhu asked him to lead the app’s expansion efforts. Within three months, app downloads increased from 200 to 500,000 per day and has grown from 20,000 users to over 200 million users globally. He was featured in Variety Magazine as one of “30 Execs to Watch” in its 2017 Digital Entertainment Report.